Here are the news highlights for solopreneurs from this week. Enjoy and make sure to take some time off from your business this weekend! Your clients will thank you for your renewed energy and creativity.
Businesses rate direct mail as effective – Marketing Sherpa
This blew me away – I put most of the mail I get right into the recycling bin or shredder. But somebody must be reading their mail or businesses wouldn’t send it.
Business vs. personal use of social media – bplans.com
Great advice here – it’s fine to mix the two, but do so consciously and assume that everything you post is available to everyone.
Optimize your email marketing for social media – American Express Open Forum
Without question, the entire web is going more social so it only makes sense that your email marketing should too.
Free List Building telesummit – listbuildingsummit.com
16 experts in a free series to help you build or start your email newsletter list. I’ll see you there!
Keeping your email inbox in check – featured article in this week’s issue of my newsletter
I take a somewhat controversial stance on how to maintain your email inbox.
4 Problems with our brains that can effect your business – Business Insider
We can be blind to the flaws in our thinking – don’t make these common errors in your business.
That’s the news this week! It’s beautiful here in SoCal, and the tsunami missed us so I am thankful for that. Chris and I are still putting our house back together after having flooring installed throughout so we’ll probably do some work around here and maybe take the dogs for a hike. Have a great weekend!