Scheduling Social Media Posts

Ask Me Anything, Segment 19

(Prefer to read instead of watch?  Scroll down to below the video player for a written summary.)
In this segment of Ask Me Anything, I answer a question about scheduling social media posts.  I share the main tool I use to schedule my posts and give my biggest tip on using scheduled posts.

Summary here:

  • I use Hootsuite to schedule social media posts ahead of time
  • Scheduling some posts ahead of time is a good way to have a continuous presence on your social media sites, however it is critical to regularly interact with people in real time.
  • Be sure to be social when you interact with people.  Ask questions, join conversations and contribute useful ideas.
  • Takeaway: You can use Hootsuite or any of a number of apps to schedule some of your social media posts ahead of time.  However, make sure to actually put some time in where you are interacting and engaging people in real time.
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What my clients have taught me about working with web developers

Ask Me Anything, Segment 11

(Prefer to read instead of watch?  Scroll down to below the video for a summary.)

This video gives practical tips you can use to get better results when working with a web developer or anyone under a contract.  You can find the entire Ask Me Anything Series on my blog or YouTube Channel under Ask Me Anything.

Summary here:

  • This video share practical steps you can take to get better results when working with a web developer.
  • Get everything in writing.  It will reduce the chance for misunderstandings.
  • Know what the person you are hiring does well and what they do not do.  Creating a website has many facets, and not all website creators do everything.
  • Think carefully about whether you want to revise both your business and your website at the same time.  There may be no way around doing both at once, but both are big projects and if you can space them out without negative consequences it may make sense to do so.
  • Consider purchasing your own hosting.  It may make sense to have the same person create, host and maintain your website if you want to be hands off.  However, if you have your own hosting account you can discontinue working with a web person without changing hosts too.
  • Get informed before you hire out.  The more you know the better customer you will be and the better chance you have of getting the results you want.
  • Check all references, licenses, portfolios, credentials, etc. for anyone you are thinking of hiring.
  • All of these tips are meant to help you work well with an honest person.  The original question used the word “taken,” which implies dishonesty to me.  I don’t believe I have ever had first-hand experience with a client having a problem with a web person that was due to dishonesty.
  • Takeaway: There are some things you can do to get the best results possible when working with someone on a website or other contract.
  • If you liked this tip, please go to www.michelechristensen.com and enter your name and email address, and I’ll send tips and strategies like this for solopreneurs right to your inbox!
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Introducing the Solopreneur Reading List!

Book image for Solopreneur Reading listI’m pleased to announce the official launch of The Solopreneur Reading List, my curated list of books to help you thrive in your solopreneur business!

The most successful solopreneurs are committed to continuous learning, and reading is a great way to learn.  Books can be inexpensive, are easy to carry, and are able to be read in small blocks of time that may otherwise be wasted.  You can also refer back to any book that you own as many times as you need to.

I read every book before I even consider adding it to the list, and every one of the books is something I think is highly relevant for solopreneurs.  You’ll never be able to read everything that is available and relevant to your business, so use this list as a starting point to find great books with information you need.  My books written for solopreneurs are included as well.

You can find my reviews for these books by clicking on “book reviews” in the tag cloud in the sidebar.

Check out The Solopreneur Reading List and find your next read!

 

 

Book Review – Launch by Jeff Walker

Launch book by Jeff WalkerThis post is a review of the book “Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams” by Jeff Walker.  In short, this book is great and has everything you need to follow his launch plan.  You’ve probably seen product launches using his formula and just didn’t know it.  That’s the beauty of “PLF” or “Product Launch Formula” style launches – they deliver great value whether the potential customer buys or not, and can be done without hype or aggressive selling tactics.

For an investment of less than $10, you really have everything you need to launch PLF style.  There are a variety of case studies in very different niches, and these case studies had me continually saying “I can totally do this!”  The case studies are a great way to show you the information in the book in action, but also a way to show you how different people use the PLF for their launches.

There are several types of launches presented in the book, but one of the most useful is the Seed Launch.  This is, in my opinion, the most useful because it assumes you are truly starting from scratch.  You don’t need a finished product, a list or even a website.  Of course if you have any or all of those things, your launch will be much easier but the Seed Launch chapter demonstrates that you don’t need any of them to launch your first product.  In fact, a seed launch can help you create your first product, start your list and make some money if you need it to get your website built.

One of the errors I see business owners making in launching is thinking that if they put something for sale that somehow people will find it and want to buy it.  Once you realize this isn’t true, you are left with a problem of how to let potential buyers know you have something for sale and why they might want it.  If you are like most people, you don’t want to sound like too pushy or sales-y.  The Product Launch Formula gives you a step by step method that overcomes all of these problems.  You’ll also have plenty of time and space to say what you need to in order for people to understand your product or service.

In short, this book delivers huge value for the money and has earned a spot on my Solopreneur Reading List.  Grab a copy on Amazon here.

Image of Launch Book cover from Amazon.com



Bright, Shiny Object Syndrome

Ask Me Anything, Segment 10

(Prefer to read instead of watch?  Scroll down below the video player for a summary.)

It’s really easy to get sidetracked by the next big thing or the next bright, shiny object.  It’s critical to stay focused and finish projects before moving on to the next one.  You can find the entire Ask Me Anything series on my blog or YouTube channel under Ask Me Anything.

If you prefer to read instead of watch, here are the notes for this video:

  • Bright, shiny object syndrome is a funny name for a very real problem faced by entrepreneurs.  We can get distracted by the next new idea before we take time to finish what we are working on.
  • New ideas are especially tempting to entrepreneurs because we love new ideas and like to take action and try new things.
  • One of the things that separates the superstars from the middle of the pack is the ability to persevere and finish projects even when they get boring.
  • Learning can be a huge bright, shiny object.  Make sure to take the time to implement what you learn before moving on to learning something else.
  • One of the things I can help you with is finishing what you start.  I can help you to know exactly what to be working on.  I would love to be one of the people you learn from.  Click on the green “Send Me More” button below the video, enter your name and email address, and I’ll send you tips and strategies just for solopreneurs.



Measure your results to improve them

Use Metrics to Know What Works

From my book “Use Metrics to Know What Works“…

One of the hallmarks of successful entrepreneurs is that they take action. They don’t wait for the time to be perfect or for some mythical moment when everything lines up, they get busy and get going. This is a hugely important trait for success, but it can also be a curse. The problem is that many entrepreneurs are so action oriented that they go off in random directions with no plan. It’s not enough just to take action – you have to be taking action on the right things.

This is where a lot of entrepreneurs get into trouble. Yes, you do need to be taking consistent action, but if you don’t take some time first to determine what you should be doing there’s a good chance of not getting the results you want. The problem is that it is really hard for an action-oriented entrepreneur whose idea keeps him up at night to take a step back and do some research and planning. Later, the problem becomes taking the time to measure and analyze results when you would rather be doing more.

So many business operate like this:

  • Start doing something in hopes of growing your business
  • Sales don’t come as desired
  • Add another activity
  • Repeat

Can you see the problems with this approach? First, you can only repeat this cycle for so long. There is an absolute upper limit to the amount of activity that you can add to your business. At some point, you will run out of hours in the week. Second, if you keep adding new things without taking away anything you’ll end up with a bigger and bigger list of activities to keep up with. Your attention becomes split and you end up expending a lot of energy switching between and managing all your projects. Third and most serious is that you have absolutely no way to improve. There’s no feedback or indication of what’s working or not and how to improve. This is the biggest problem of all because testing, measuring and adapting is the only sure way you have of making sure you are on a path of continual improvement. Continuing to blindly add activities with no clear plan is like trying to get across town on your bicycle by pedaling faster and making random turns. If you don’t stop and consult a map before and during your trip, you won’t know if you are even heading in the right direction. All of that activity may actually be taking you further from your destination.

It’s almost impossible to get things just right on the first try. That’s where being action-oriented is an asset – as an action taker you just get out there and do something. However, the shortest path to success after you take action is to learn from that experience and adapt your next attempt.

When you take action with no planning, there is no way to measure and no way to close the loop. Everything you do will be just random shooting in the dark with no way to adapt and learn. Often the only feedback you get is “that didn’t work.”

For all of these reasons, metrics (i.e. measuring your results) is often one of the first areas I work on with my clients because we really can’t begin coaching and moving forward effectively until they have a feedback loop in place. As much as I wish I could, I simply can’t pull the right answers out of nothing. I need data to work with in the first place and a way to measure results once our ideas are implemented.

If you aren’t doing any metrics, or you want to see how metrics can help you, head over to the Kindle store and grab my book “Use Metrics to Know What Works.”  This article is taken from Chapter 1, and the rest of the book teaches you not only the principles of metrics but how to do metrics for specific purposed in your business.  Grab your copy here:

Use Metrics to Know What Works

(No Kindle device?  No problem!  You can download a free Kindle app for your phone or tablet, or install the free Kindle reader for your desktop.)



Automate Your Grunt Work – free sample chapters!

The Solopreneur's Success Strategy: Automate Your Grunt WorkOne of the biggest problems solopreneurs face is how to get it all done.  There’s so much to do, and only you to do it.  Even if you use outsourced help, there is still an infinite amount of things you could do to grow your business and you can only do some of them.

Part of managing your workload is making sure you are working on the right things and not wasting time on activities that don’t produce results.  For the activities that do add value or simply need to be done, I suggest automating as much as possible.  Automation has several advantages over doing it yourself or having someone do it for you, and some of those advantages are:

  • Automation can run with little or no management.  Once you set up an automated process, it can often run with no intervention by you indefinitely.
  • Automation is cheaper.  Many of the tools I use are free or very inexpensive.
  • Automated process are generally error free.  Even the best and most conscientious human will make mistakes, but computers don’t.  A well-designed process can save you mistakes later.

I believe that automation is important enough to solopreneurs that I’ve written an entire book on the subject.  I’d like to offer you a free sample, so you can see how automation can help your business be more streamlined.  If you are interested in getting two complete chapters from my book “Automate Your Grunt Work,” fill in the form below and the chapters will be on their way!




Save time by automatically pre-sorting your email

Solopreneurs can presort their email to save time

Almost everyone I know gets a lot of email.  Being efficient at handling your email is a must for many professionals, and in this post I’ll give you one way you can use to save time by pre-sorting your email.

What’s pre-sorting?

One of the reasons that email can be so daunting is that what has to done to take care of an email isn’t always clear.  An email might contain something to read, an invitation to decide on, a request for information or an actual task for you to do.  You first have to determine the action that needs to be taken, and then you need to do that action.  Sometimes, the action isn’t clear and sometimes there is more than one action to be taken.

In addition, emails can have different priorities.  Anything from a customer or client should be a high priority.  An interesting article may have a lower priority.  Any bills to be paid that have to do with keeping you open for business have to be high priority.

Once you’ve established some rules about how to handle certain recurring emails, you can set up rules that separate your emails based on those rules.  Anything with no set rule stays in your inbox until you deal with it.

How do I set this up?

Fortunately, Gmail has a simple way to do this using filters.  When you find an email for which you’d like to set up a rule (filter), you open a drop down menu and follow a series of menus that tell Google what your criteria is and how to handle emails that meet that criteria.  An example of a way you might use this is to create a filter for any email that comes from the domain of one of your customers.  Emails from your customers could be labeled “customer,” and get higher priority than other email.

But what if I don’t want to use Gmail?

Gmail is hands-down the best email program I’ve used whether paid or free.  However, some people feel that using an “@gmail” address makes them look less established.  For the record, I don’t agree but since there are many people who do feel this way, I use an email that ends with my domain (“@michelechristensen” in my case).  The good news is you can still use Gmail, the presorting feature and all the other cool things Gmail can do AND use your @mydomain email address.

One way to use Gmail and have your email come from @mydomain is to do a one-time setup that links the two addresses.  In your host (where you get your @mydomain email from), set your email to forward to your Gmail account.  In your Gmail settings, tell Gmail to use your @mydomain email address as the sender address.

Emails sent to your domain email address “pass through” that address and into your Gmail account, and when you reply your recipient sees an email from your domain not Gmail.  Be sure to test this thoroughly to make sure it works and you don’t have any problem getting your email.

Here’s some help for you:

This pre-sorting is one of the automation strategies I share in my book “The Solopreneur’s Success Strategy: Automate Your Grunt Work.”  In the chapter on pre-sorting your email, I give much more detailed instructions and you can get that chapter and one additional one for free!  Enter your name and email address below and your free chapters will be on their way.


PS – Know someone who spends way too much time on their email?  I’d love it if you sent them a link to this article


Time Management System for Solopreneurs

Ask Me Anything, Segment 2

Earlier this year, I gave my email subscribers the chance to ask me anything about their business.  In this video, I answer a question about how to set up a time management system for solopreneurs.  I’ll be answering more questions over the coming weeks and months.

 

If you want more information like this, including a chance to get your questions answered in the next “Ask Me Anything,” enter your name and email below for regular email updates from me.



How to use Timetrade

Ask Me Anything, Segment 1

Earlier this year, I gave my email subscribers the chance to ask me anything about their business.  In this video, I answer the first question, and I’ll be answering more over the coming weeks and months.  The question has to do with time management systems and Timetrade.

 

If you want more information like this, including a chance to get your questions answered in the next “Ask Me Anything,” enter your name and email below for regular email updates from me.



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