Scheduling Social Media Posts

Ask Me Anything, Segment 19

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In this segment of Ask Me Anything, I answer a question about scheduling social media posts. I share the main tool I use to schedule my posts and give my biggest tip on using scheduled posts.

Summary here:

I use Hootsuite to schedule social media posts ahead of time
Scheduling some posts ahead of time is a good way to have a continuous presence on your social media sites, however it is critical to regularly interact with people in real time.
Be sure to be social when you interact with people. Ask questions, join conversations and contribute useful ideas.
Takeaway: You can use Hootsuite or any of a number of apps to schedule some of your social media posts ahead of time. However, make sure to actually put some time in where you are interacting and engaging people in real time.
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Your solopreneur business: one big experiment

When you are trying something new in your business, it’s almost impossible to get it perfect on the first try. That’s why I suggest that you always be experimenting with your business. Even if a new idea that you try works out great, it’s valuable to learn why it worked and how to repeat it.

There is no limit to the number of things you could be doing in your business. If you are randomly doing new tactics and not stopping to measure your results, you are probably wasting time on things that aren’t working.

Before you start anything new in your business, know what you want from that effort. If it’s a new product, you probably want sales. If it’s a listbuilding event, you want people to sign up for your email list. If it’s a social media campaign, you may be trying to make new connections or grow your influence. The point is, always have a goal in mind and a way to measure if your efforts are working.

In the book “The Solopreneur’s Success Strategy: Use Metrics to Know What Works,” I teach you how to get started with metrics, or measuring results in your business. Metrics is the only sure way to know what works for your specific business, and you’ll have everything you need to get started in this book. Grab your copy in the Kindle store! (Note you do not need a Kindle device to read Kindle books. You can get a free Kindle app for your device or desktop.)

Have a practice in place for writing your to-do list (To Do List Tip #6)

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Keeping a to-do list isn’t just something to be done occasionally – solopreneurs have way too much to juggle to be haphazard about their workload. It’s important to have a regular practice of keeping your to-do list up to date.

Link mentioned in video: https://www.michelechristensen.com/daily

Summary here:

This tip is about having a regular practice of writing and maintaining your to do list. Your to do list should never be an afterthought.
There are lots of right ways to keep a to do list. The important thing is that you have a regular practice that works for you and that you follow your practice.
Your brain is not a good place to keep lists and minutiae. Keep your to do list somewhere other than your head, and free up your mind to do more of what you are great at.
By consistently recording your to do items in a reliable system, you’ll feel more on top of things and be better able to prioritize your work.
Takeaway: Have a practice for recording your to do list and follow it. Make sure it is something that works for you so it’s easy to stick with.
If you liked this to do list tip, you can download a free copy of my special report called “The 5 Biggest Mistakes Solopreneurs Make in Writing Their Daily To-Do List and How to Avoid Them” by clicking here.
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Every action you take in your business must have a purpose

Excerpt from the book “The Solopreneur’s Success Strategy: Use Metrics to Know What Works“

Ultimately, the purpose of your entire business is to make a profit and to allow you to do your work. Therefore, every action you take in your business should have some positive impact on profit either directly or indirectly. I advise the business owners I work with not to do anything within their business without knowing the purpose for it. Even the most basic of things should have a defined and preferably measurable purpose.

The things you do in your business can impact your profit directly or indirectly. Examples of directly impacting profits would be things that either create sales or decrease expenses directly. Indirect examples would include things like expanding your reach. For example, you may build a social media following or attend live events with the goal of meeting new people. You may not expect to sell to them right away, or even soon, but you may meet people who are interested in what you have to sell or who can introduce you to people who may be interested in what you have to sell. So while building your reach may not directly contributing to profit it does indirectly contribute by giving you the chance to make more sales.

Don’t take for granted that you “have to” do anything. Even something as basic as having a website should have a definitive purpose. Why does your site exist? Is it to sell things directly? Is it to serve as an online version of a brochure and answer questions? Is it to collect contact information so you can follow up? Is it to educate people so they can make an
informed choice about your product? There are so many reasons to have a website that they could probably fill a book by themselves. Yet, so many people have no idea why they actually have a website or how it will make them a profit. It’s just become an unquestioned “given” that you have a website and so people don’t actually think about why they have one or what it
can do for them.

It’s almost impossible to know what will work in your business the first time you try something. The only way to know what works is to know why you are doing each thing in your business and measure your results.

In my book “The Solopreneur’s Success Strategy: Use Metrics to Know What Works,” I teach how to get started with metrics for your business so you can get better results and save time. The book comes with a downloadable metrics starter kit to get you started even faster. Click the link below to check out the book and grab your copy!

The Solopreneur’s Success Strategy: Use Metrics to Know What Works

What my clients have taught me about working with web developers

Ask Me Anything, Segment 11

(Prefer to read instead of watch? Scroll down to below the video for a summary.)

This video gives practical tips you can use to get better results when working with a web developer or anyone under a contract. You can find the entire Ask Me Anything Series on my blog or YouTube Channel under Ask Me Anything.

Summary here:

This video share practical steps you can take to get better results when working with a web developer.
Get everything in writing. It will reduce the chance for misunderstandings.
Know what the person you are hiring does well and what they do not do. Creating a website has many facets, and not all website creators do everything.
Think carefully about whether you want to revise both your business and your website at the same time. There may be no way around doing both at once, but both are big projects and if you can space them out without negative consequences it may make sense to do so.
Consider purchasing your own hosting. It may make sense to have the same person create, host and maintain your website if you want to be hands off. However, if you have your own hosting account you can discontinue working with a web person without changing hosts too.
Get informed before you hire out. The more you know the better customer you will be and the better chance you have of getting the results you want.
Check all references, licenses, portfolios, credentials, etc. for anyone you are thinking of hiring.
All of these tips are meant to help you work well with an honest person. The original question used the word “taken,” which implies dishonesty to me. I don’t believe I have ever had first-hand experience with a client having a problem with a web person that was due to dishonesty.
Takeaway: There are some things you can do to get the best results possible when working with someone on a website or other contract.
If you liked this tip, please go to www.michelechristensen.com and enter your name and email address, and I’ll send tips and strategies like this for solopreneurs right to your inbox!
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Write a daily to do list just for today (To Do List Tip #4)

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In this video, I teach you the practice of writing a small to do list that is just for today. It’s inefficient to pick from hundreds or thousands of tasks every time you need to make a decision about what to work on. Instead, make a smaller to do list just for today. Link mentioned in video: michelechristensen.com/daily.

Summary here:

In this video I teach you why it is important to write a daily to do list just for today and how to do it.
If you have a solid habit of writing things down either electronically or on paper, you may end up with hundreds or even thousands of tasks on you to do list. There may be a mix of small tasks and huge projects.
Make it a daily habit to create a to do list just for today. Once per day, scan that huge list that holds all your tasks and select just a few for today based on what your day looks like.
You can write your to do list at night, as a way to wrap up the day and be ready to go in the morning, or in the morning as a way to start your day.
The real value in this practice is that is saves you looking through those hundreds or thousands of tasks every time during the day you need to move to the next task. Instead of picking from a big number, you can pick from a small number of tasks that are relevant to today.
You can feel more confidence that you are working on the right thing right now.
The takeaway: Set aside a few minutes every day to write a to do list that is just for today. You’ll work more efficiently and confidently throughout the day.
If you like this tip, go to michelechristensen.com/daily and get your free copy of my special report “The Five Biggest Mistakes Solopreneurs Make in Writing Their Daily To-Do List and How to Avoid Them.”
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How to get the things on your to do list done (To Do List Tip #3)

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After you’ve analyzed, prioritized and organized your to do list, it’s time to get some things done! Here’s a tip on how to tackle your to do list.

Summary here:

This is a tip for actually getting the things on your to do list done.
You already know you have to keep track of and prioritize the things you want to do. There are lots of good ways to do this.
Make sure to prioritize things that actually make you money!
One way to get your tasks done is to set an appointment with yourself dedicated solely to heads-down, uninterrupted time to crank out tasks.
Treat your task time like a “silo,” meaning it has defined walls and nothing else gets mixed in.
Takeaway: All the excellent prioritizing, tracking and analyzing you can do with your to-do list isn’t worth anything if you don’t actually do the tasks you need to.
If you like this tip, you’ll love my free report “The 5 Biggest Mistakes Solopreneurs Make in Writing Their Daily To-Do List and How to Avoid Them.” Grab your copy at www.michelechristensen.com/daily.
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Book Review – Launch by Jeff Walker

This post is a review of the book “Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams” by Jeff Walker. In short, this book is great and has everything you need to follow his launch plan. You’ve probably seen product launches using his formula and just didn’t know it. That’s the beauty of “PLF” or “Product Launch Formula” style launches – they deliver great value whether the potential customer buys or not, and can be done without hype or aggressive selling tactics.

For an investment of less than $10, you really have everything you need to launch PLF style. There are a variety of case studies in very different niches, and these case studies had me continually saying “I can totally do this!” The case studies are a great way to show you the information in the book in action, but also a way to show you how different people use the PLF for their launches.

There are several types of launches presented in the book, but one of the most useful is the Seed Launch. This is, in my opinion, the most useful because it assumes you are truly starting from scratch. You don’t need a finished product, a list or even a website. Of course if you have any or all of those things, your launch will be much easier but the Seed Launch chapter demonstrates that you don’t need any of them to launch your first product. In fact, a seed launch can help you create your first product, start your list and make some money if you need it to get your website built.

One of the errors I see business owners making in launching is thinking that if they put something for sale that somehow people will find it and want to buy it. Once you realize this isn’t true, you are left with a problem of how to let potential buyers know you have something for sale and why they might want it. If you are like most people, you don’t want to sound like too pushy or sales-y. The Product Launch Formula gives you a step by step method that overcomes all of these problems. You’ll also have plenty of time and space to say what you need to in order for people to understand your product or service.

In short, this book delivers huge value for the money and has earned a spot on my Solopreneur Reading List. Grab a copy on Amazon here.

Image of Launch Book cover from Amazon.com

How to handle tasks that tend to expand (To Do List Tip #2)

(Prefer to read instead of watch? Scroll down below the video player for a summary.)
Some tasks can take up as much time as you are willing to give them. This video tip is on how to handle those creeping tasks. Link mentioned in video: www.michelechristensen.com/daily

Summary here:

As a solopreneur, you have to be an excellent time manager and this means not letting your day get eaten up by tasks that take as long as you give them.
For example, it may take a lot of time to keep up with your social media posting and email, or it can take hours to write a script for a short video.
People who work on the internet seem especially vulnerable because so many expanding tasks are right in front of you.
Today’s tip is to put edges on expanding tasks so you will know when they are done.
Some examples you can use right away: Use a timer or checklist for social media, empty your inbox completely on a regular basis, and set a limit on how much time you’ll spend on your writing.
Bonus tip: Don’t use your email inbox as a place to store emails. It’s a holding place for emails you haven’t processed yet.
Takeaway: Keep an eye on tasks that tend to creep or expand and put some edges on them so you know when they are done.
If you like this tip, go to www.michelechristensen.com/daily and download my free report “5 Mistakes Solopreneurs Make in Writing Their Daily To Do List and How to Avoid Them.”
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Discover the hidden gold in your email list!

Today I’m sharing some wisdom on email marketing from one of my personal mentors, PJ Van Hulle! Enjoy, and be sure to check out List-a-Palooza which starts today!

You’ve probably heard that, “the fortune is in the follow up,” but if you’re like most of the 1,000’s of entrepreneurs I’ve worked with over the last 14 years, your follow up systems leave something to be desired.

Here’s why “the fortune is in the follow up,” and what that looks like…

According to my friend and online marketing expert, Vrinda Normand, in most niche markets, or the specific group of people you serve:

3% are actively shopping for what you offer

7% are aware and open to your services, but not looking

30% are not aware of their problem or your solution

30% may know you exist, but it’s not the right time

30% are simply not a fit

This means that if you’re not following up, you’re leaving behind the 67% of people that might be ready to sign up for your products or services down the road!

When you follow up consistently, you will stay in front of these people. Maybe they’re not ready now, but when they are ready, you’ll be at the top of their mind and therefore you’ll be the one they hire over someone that didn’t follow up.

Imagine how much more money you could put in your pocket just by staying in touch with those 67% of people who may need you in the future.

The easiest and most effective way to follow up and nurture those relationships is to build an e-mail list of clients and potential clients who have “opted in” and given you permission to send them e-mails.

A good rule of thumb for monetizing your list is to shoot for $1 per subscriber, per month. So if your goal is to generate $10,000 per month in income, focus on growing your e-mail list to 10,000 subscribers.

With a profitable e-mail list you can:

● Attract more clients and sales

● Turn current clients into repeat clients

● Fill your seminars and programs

● Promote other peoples’ programs that you believe in and earn $1,000′s in affiliate commissions

Building your list is like taking advantage of compound interest. The sooner you start, the better. And the longer you nurture your list, the more profitable it will be.

To quantum leap your e-mail list to the next level, I recommend participating for FREE in the List-a-Palooza 90 Day List-Building Challenge.

Register Now for FREE

PJ Van Hulle works with speakers, authors and coaches to grow their e-mail lists so that they can attract more clients and sales with less time, effort, and stress. She’s the creator of the List-a-Palooza 90 Day List-Building Challenge.